One of the most successful ways that a business can expose itself to the market is by regular active engagement with its clients. Always keeping in touch helps the clients to feel as they are a part of a family and thus they will be more prone to continue doing business with you. It creates loyalty. And one way that is totally engaging is social media; instagram to be specific. Instagram interaction helps your followers to see every product that your business is dealing with, helps you post offers that you will be giving, and most importantly, helps the followers to know the business as part of their everyday life. But opening an instagram account and starting to post photos and videos is easy, building and following is the hard part. The following ways will help your business to build a massive following on instagram and expand your business through internet marketing.
The difference between 100,000 followers and 10 followers may rest in the quality of the photos you post. Everyone can post an ordinary photo or video, but an epic photo will capture the eye, a high resolution video will ensure that the followers do not stop mid-watch looking for something more fun. Ensure that your photos and videos are captivating, classic and things of beauty to encourage people to follow you
People are prone to follow things that they understand; so as much as you can, avoid using business terms as your hashtags. Use the hashtags; but ensure that they actually represent what you are posting. Don’t use a hashtag and then post a content that does not in any way relate to what you are trying to tell your followers. Don’t try the most popular hashtags however, as many people use them and thus you are less likely to have more followers by using them. Use two word descriptive hashtags that describe the product or service you want your potential followers to search for.
Don’t post your photo or video and then log out of instagram and start doing business. If you cannot dedicate your time to followers’ buildup, then employ someone who can. Ensure that your business account ask the followers you have questions, and comment on their replies, make it an engaging platform where your followers can ask anything about your business, your products and get answers as soon as possible. Also, engage in other accounts by adding positive comments, this will entice their followers to check you out and ultimately follow you.
You want your business instagram account to have a million followers then be ready to pay the price; and a part of that price is influencers. Influencers have big account with a massive following, and they are ready to advertise your account to your followers; for a price. However, remember to find the accounts that are best priced, and have the type of followers you want; for example, if your business is engaged in teen clothing, then you need an influencer whose following is made up of mainly teens.
If you currently have 1,000 followers, then seek out other accounts with that number of followers and that does related business to yours and cross promote it. This will expose you to followers that you would like to attract to your page. Develop relationships with other accounts and keep working with them to see which ones will help you attract more followers. But remember that you have a target audience of followers and only cross promote the accounts that have the type of followers you would like to follow your page.
A photo or video alone can say so much; but a great caption can drive the message home perfectly and leave it resonating with your followers. Ensure that for all the contents you post, you add a caption that motivate your followers, keeps them interested and inspires them. A caption should be coupled with the photo or video to create a world where your followers can live through your photos or videos.
Everyone likes it when their photos or videos get a huge lump of likes on instagram, and more so for businesses since this mean more people are exposed to their products. The above ideas will help your business to start receiving more likes as its follower base increases.
Instabusiness Product Review
When I first heard that a new buy button was to be introduced in instagram, I was very excited. The concept of the buy button and e commerce is of great interest to me. I hope the concept is interesting to other as well. Here are 5 reasons instagram should have a buy button.
1. We love e commerce and the concept of instabusiness and a buy button is great
2. The networking potential of business and social selling would be separate from the social platform
3. An ad network would be beneficial too
4. Instabusiness is the future of e commerce
5. An instagram for business app would be great
Here are 4 of the best features of Instagram
1. It is easy to sign up and register
2. The photo sharing is amazing
3. Using instagram is fun and I can block users or report inappropriate behavior if necessary
4. The instacartoon app is fantastic
When I first signed up for instagram, I was excited to use all the features. I can like photos and share photos. I can also post my product link for all to see. I was amazed at the digital marketing and I have fun too.
Some great applications include the instacartoon and instacollage maker. One app. I would enjoy seeing an instabusiness app. This would be great as I could log into a separate account for business.
Social selling is the future of e commerce. Digital marketing is extremely exciting to me and I thought ad space for marketing is a great idea too.
Some improvements that might be appropriate include improved privacy, antivirus, anti-hacker and safety features. A contact to follow called instasafety would be great too
Ratings to rate on instagram are a great idea too. The reality though is that instagram is just plain fun. Instaevents throughout the USA is a great social concept too.
To characterize instagram, the best explanation is like an instant telegram that is free
I was amazed at all the top businesses that use this social platform
Overall, I gave instagram 3.5 starts rating. I think it has better privacy features and apps. For business, ads and marketing would be superb. The platform is innovative, fun and exciting. I await the advent of the buy button and believe the instabusiness concept is amazing. The buy button will bring e commerce to an already exciting, innovative and amazing digital internet platform. Wow to Instagram!
I tried the product called instagram and was glad I did. The social platform is fun and informative and I like the concept a lot. I think the buy button is a great concept and I look forward to doing instabusiness someday. Look to the future of instabusiness and try a new social selling concept
How to use Instagram Direct for Business
The new features on instagram, direct messaging, allows you to send private images and videos to other instagram users. This is a great tool for deepening relationships with customers through the level of customer service it allows. It allows your small business the chance to provide sneak peeks to loyal followers, send coupons and connect with new audience.
Here are five ways your small business can use instagram direct as a new part of your social media marketing plan:
Reward your top followers with an exclusive coupon. People must follow you to receive this direct message. This could be people who comment/like/repost your content frequently. Send a photo to select followers with a coupon code and a message that says, “hey (insert name), this is just for you for being such a loyal follower!”
2. Sneak Peeks
Send a group of 15 followers a sneak peek into something new going on with your business. This is great for new products or services. Ask followers to repost the content with a special hashtag to increase the chances of it going viral.
3. Collect data
Allow your customers to initiate the dialogue as well. Perhaps a user wants to alert you about product error. Now, users can send a photo of the problem and direct message it to your business via instagram. This will allow you to discuss the issue with the user privately to solve the problem. It’s important to note that you must be following the user in order to initiate dialogue
4. Host a Contest
Post a public photo with instructions that the first X amount of people to comment on that photo will receive a direct message from your business with details on how to enter a secret contest. Then ask each of the contestants to submit a photo to be entered to win a large prize. The person with the best photo is then awarded he prize. You can then repost these photos to various social channels for added content. Your customer will be pleased to be in the spotlight and will share the news with even more friends!
5. Post an item that you are trying to sell
Send a direct message to your fans with a photo of the product, and a link where to buy. If you are having a sale, be sure to mention that!
Encourage exploring different options to find out what works best for your small business. How will you use Instagram Direct?
How Can a Business Become Famous on Instagram?
In online business, social media platforms including Instagram have become the pillar. The reason why Instagram is successful is because it has an engaged community. According to research, Instagrammers are not only excited about the platform but they also have a good relationship with content developers who use the platform. With more than 300 million users and over 70 million of photos posted daily, Instagram can be a highly targeted advertising channel for your brand. This means if you are looking to build your brand for ecommerce business, Instagram can be the best. You can even buy Instagram followers. Here is how you can become famous off Instagram.
Use high-quality photos
The good thing about Instagram is its accessibility. Once you have downloaded the app you can easily take and start sharing photos. Although Smartphones can be a bit blurry or fuzzy, filters work best to improve those images. This is why Instagram is a sort after social media platform. Most accounts that are successful have done everything to produce visually stunning content and high-quality photos. The best way to do this is to use a professional camera to create photos or use Instagram editing tools. This will put a huge mark on the quality of your content.
Apply hash tags and use the right ones
Since hash tags are famous with social media, they can be used in any network to track, find, and engage in topics that are trending. On Instagram, hash tags are not only supreme but they also connect users to the photos that they might be interested in. You need to engage your current audience and grow your following on Instagram. It’s, therefore, very important to hash tag your photos so as to make it easy for people to get them. Just like other social media networks, Instagram users use certain hash tags. If you use the right ones, you are more likely to get discovered. More so, you need to develop hash tags relating to your products, events and brand. Also do not forget about keyword research. In short, research, organize and save the most popular hash tags so as to increase your engagement and get new followers.
Reward your followers
To connect well with your fans, they should feel that they are deriving something from you. From one on one connection to discount codes, businesses that reward their followers have seen better results hence you need to consider this tactic. You also need to tailor your content specifically for your small business audience. All integral accounts that are successful use the best practices to drive traffic, conversation, brand sentiment, and awareness to their websites. Although some users buy Instagram followers, this strategy can work just well.
Use appropriate filters
All the filters that integral gives are not for fun hence using the right ones can lead to more views. According to research, Instagram followers respond well to some filters more than others. After examining different filters, it was found that the top filters to increase your chances of views are those that create higher contrast, higher exposure, and warm temperature. According to Populargram, the top 5 current filters are Normal, Early bird, Valencia, Amaro and X-Pro II. You may also use IconoSquare to know what is working and what is not working for you.
Know when to post
Apart from adding correct filters and using appropriate hash tags, you should also know the best time to post on Instagram. The best approach is to study what worked well in the past. Thankfully, IconoSquare’s optimization section can help you analyze your history and engagement. You can, therefore, use this report to know the best times and the best days to post your content. The best thing to do is to use a program to schedule when to post.
Cross-promote your content
Your fans should know that you are on Instagram. You can do this easily on Instagram by sharing your images on Facebook, Tumbler, Flickr, Twitter and Foursquare. This is one of the best ways to get some exposure. Also, embed on Instagram photos into your blog posts for some additional discovery. According to research, images shared through other platforms get more engagements than the normal images.
One of the greatest frustrations for the majority of online marketers delving into instagram is that they have no idea on how to build a following. After all, without a massive number of followers how can one create effective marketing channel?
However, with experience and required know-how, building an instagram following for your business might not be as complicated as it seems. One tactic that you can use to exponentially grow your instagram following is partnering with instagram accounts that are in the same niche as your business.
You can achieve this by simply creating a list of popular accounts that address your target audience. Once you have located them, you can then partner with them for what they refer to as shout out that can either be premium or free. Below are some other tactics you can employ so as to grow your following.
1. Use the appropriate hashtag
Your primary aim on instagram is to engage your existing audience while growing your following at the same time. Posting current, engaging and interesting photos will sort out the first requirement. However, when you begin growing you will find that hashtagging your photos will be extremely crucial. When you hashtag your photos, you make it easy for your potential and current followers to locate the photos that they are searching for.
Therefore, which hashtags should you use?
Just like in Twitter and other social media websites, the users on instagram tend to utilize certain hashtags over others. If you used the appropriate hashtag, you are more probable to reach out to new users and become discovered.
Note that the use of hashtag is one thing and using appropriate tags is a completely different thing. Using popular tags will most likely get you additional likes and engagements. However, this will not give you new and interested followers or increased long term engagements.
If you intend to properly tag your photos, you will have to find and utilize the most appropriate hashtag. This will mean that you have to do an appropriate keyword research to ensure that you are utilizing the most relevant tags that precisely describe your business.
To get relevant tags, you will consider using free online applications like Iconosquare or Webstagram.
2. Use the appropriate filters
Keywords and hashtags are not the only things that you should pay much attention to. The instagram community typically responds to particular photo filters more favorably as compared to others. By using these preferred filters, you can have a great impact on your engagement.
3. Post on the right days and time
Apart from adding the right hashtag and using the desired filters, you should also consider the timing of your instagram posts. A targeted approach will assist you in analyzing what has worked and what has failed to work for you in the past. By using free online software’s, you can get a detailed report of your posting history versus engagement. This detailed analysis will also highlight the most appropriate days of the week and times of the day to post.
4. Engage your competitor followers
One of the most effective ways of finding and attracting a new following is by reaching out to your closest competitors Instagram accounts and engaging their audience. These followers have already shown some interest in the products and services you offer by simply following your competitor’s account.
The most common ways that you can engage these followers is by.
– Following a user
– Liking a photo
– Commenting on a photo
5. Build your business email list by converting followers to subscribers
As you may be aware, email marketing is significant to a thriving business. Your email list is composed of your clients. These are your fans i.e. the individuals who procure your products and services
Instagram has always been a significant driver of email subscribers converting millions of followers to subscribers on a monthly basis.
If you are familiar with the instagram limitations, then you may wonder how this can be achieved since instagram does not allow links when you are describing photos.
Now this is where a well-crafted bio comes into action.
The majority of businesses find it hard to get their followers to click on the links in their bios since they have a tendency of overloading their bios with a lot of junk. It is recommended that you break that habit by writing your bios like you would jot a tweet; short, precise, useful and filled with intention
This approach will greatly help you to retain your followers by doing follow ups since you have their personal email address.
This post mainly talks about the most effective ways of building a following in instagram but it is not always a numbers game. As it is with social networking, the most adept strategy overall is to be social and authentic.
When used appropriately, instagram can be a highly targeted visual advertising media for you brand and products.
Well that is how a business can become famous on Instagram. If well used, Instagram can become one of the best advertising channels for your brand and products. However, just like any other social media, the best tactic is to be social and authentic. You can also buy Instagram followers’ his will lead to a good stream of revenue to your business.